There’s recently been a lot of conversations surfacing over whether AI will replace humans in the workplace. Considering the outputs delivered by AI, ML, and NLP, now is perhaps the most exciting time for business owners and marketers to be part of the technological revolution, and start looking to embrace what it can do, and how it can help your business grow. Instead, it’s now taken a seat at the corporate table, looking to improve employee productivity and efficiency and help develop more dynamic strategies for both business owners and marketers. Accelerating advancements in recent years has meant that AI, Machine Learning (ML), and Natural Language Processing (NLP) have moved away from being considered a replacement for mundane and monotonous tasks. A separate State of AI 2020 Report by Appen indicated that around 41% of companies increased their AI strategies during the start and height of the COVID-19 pandemic. The sudden boom in AI’s core-value offering comes as no surprise given the role it played during the height of the pandemic. Moreover, the average number of AI system capabilities used by organizations has doubled between 20 according to a McKinsey report on The state of AI in 2022. The results showed that organizations across different industries have applied a variety of AI system applications, but at the time of the research tech-talent shortages remained a major headwind for them. Research by Gartner Inc from 2018 found that AI implementation grew 270% between 20. Over the last decade, and perhaps more so within the last several years, AI systems have rapidly become an implementation for businesses looking to take better advantage of newer and more advanced technologies.
How Business Owners Can Leverage AI to Avoid Being Left BehindĪrtificial Intelligence (AI) systems have become synonymous with regenerative efforts that aim to help business owners streamline their operations and assist marketers with developing more foolproof strategies to garner attention from the right target audience.
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